Saturday 14 December 2019

MRCA CHRISTMAS CHARITY CELEBRATION 2019

PRESS RELEASE
MRCA CHRISTMAS CHARITY CELEBRATION 2019
Puchong, 7th December 2019 – The Malaysia Retail Chain Association (MRCA) under the
leadership of then MRCA President, Dato’ Tay Sim Kim, set up the MRCA Branding
Education Charity Foundation in the year 2010 with the RM1 million fund raised. With the
set-up of this Foundation, the MRCA started to work on giving back to the society through
visitations and donations to Charitable Homes during Malaysian Festive Seasons.
One of Foundation’s main projects is to give back to the community. In conjunction with the
Christmas festivities and celebration that is coming up, MRCA has invited 50 children from four
different homes / centre (Lighthouse Children Welfare Home, Praise Emmanuel Children’s
Home, Rumah Kanak-Kanak Impian and Neighbourhood Learning Centre Kepong) to spread
some festive joy with cash and goods donations.


A fun talent show was organized amongst three of the homes and the winner was Rumah Kanak-
Kanak Impian with their dancing performance. On top of that, the children were also treated to a
special song performance by MRCA President, Datuk Seri Garry Chua who performed a few
Christmas songs. The children were each presented with goodies, treated to lunch prepared by
Marrybrown, enjoyed face painting session and got a chance to interact with Frozen characters
by cosplayers who volunteered.
MRCA (through its Foundation) and its Members donated a total of RM16,500 worth of cash
and goods to these four bodies. We would also like to acknowledge some MRCA members that
have generously supported this celebration through their donations. They are:
• Marrybrown – Venue, Food & Drinks
• GoodMorning Global – Goodie bags
• The Famous Amos Cookies – Cookies
• Embun Elit (Himalaya) – Body wash
• Delfi Marketing – Tidbits & snacks
• Transtel Technology – Packet drinks
The residents of Taman Paramount, Petaling Jaya also donated some goodies for the children.
We hope that with this donation, we can help promote awareness amongst our community about
the existence of the less fortunate and be grateful for our blessings. With the blessings we receive,
we should all give back to the community from time to time to show our love and support
towards our society.






About the MRCA Branding Education Charity Foundation
As the leading retail chain association in the nation, the Malaysia Retail Chain Association
achieved tremendous breakthrough in the year 2010. Under the initiatives and leadership of its
2008-2010 President Dato’ Tay Sim Kim, the MRCA raised RM1 million for the set-up of the
MRCA Foundation.
The MRCA Branding Education Charity Foundation Trustees
1. Datuk Albert Chiang, Chairman of MRCA Branding Education Charity
Foundation 2018 - 2020
2. Dato’ Eddie Choon
3. Datuk Lee Hwa Cheng
4. Dato’ Tay Sim Kim
5. Datuk Seri Nelson Kwok JP,
6. Dato’ Liaw Choon Liang JP,
The objectives of the MRCA Branding Education Charity Foundation are:
• To receive and administer funds for medical, educational and charitable purposes.
• To provide medical and surgical facilities and services.
• To organize, carry out and support schemes for the relief of human suffering and treatment
of sicknesses and diseases.
• To assist, aid and give relief and to render financial assistance to the poor and needy.
• To provide educational assistance to the needy and the most deserving students.
In addition, the MRCA also gives recognition fund to the children of members and staff who
have achieved excellent results for UPSR, PT3, SPM and STPM

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