MALAYSIA’S AWARD-WINNING SLEEP BRAND GETHA UNVEILS TRANSFORME MIRACLE LATEX PRIMEFIBRE MATTRESS WITH NEW COOLING INNOVATION, EYES WIDER MARKET REACH
KUALA LUMPUR, 6 April 2026 — Homegrown premium sleep solutions brand Getha has unveiled its latest flagship product, the evolved & improved Transforme Miracle Latex PrimeFibre Mattress, in a launch that underscores Malaysia’s growing strengths in high-value manufacturing, sustainable innovation and advanced latex technology. Held at Sunway Pyramid, the launch was officiated by the Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI), Datuk Bahria Mohd Tamil.
Speaking at the event, Bahria said the launch reflects the country’s ability to transform local resources into globally competitive products.
“This is a strong example of how Malaysian companies continue to innovate, add value to our natural resources, and strengthen the nation’s reputation in premium manufacturing and sustainable product development,” remarked Bahria. “This is what we mean when we say “Made by Malaysia”; products that are designed, developed, and perfected here, with strong Malaysian expertise and creativity,” she added.
Following its launch in November 2025, The Transforme Miracle Latex Mattress has helped thousands of Malaysians to sleep better. The enhanced version, Transforme Miracle Latex PrimeFibre Mattress, is described by Getha as one of its most advanced natural sleep innovations to date. The premium mattress combines the company’s Miracle Latex material made from their proprietary Graphite+ technology, reaffirming Getha’s longstanding association with Malaysia’s world-renowned rubber industry.
In line with its sustainability positioning, the mattress also incorporates rubberised coconut fibre and BioCool, which the company claimed as Malaysia’s first natural cooling fabric made from sugar cane fibres. The material was developed to provide a cooling sleep experience while reducing reliance on highly synthetic fabrics that are commonly used in conventional mattresses.
Further enhancing the sleep experience is the inclusion of Suprelle Cool Night in the quilting layer, a high tech performance fibrefill embedded with Cool Flow Crimp technology, designed to improve heat dissipation and lower sleep temperature for better overnight comfort.
At the heart of the mattress is Getha’s most advanced latex formulation to date.
According to the company, the Miracle Latex core delivers up to four times more elasticity compared to conventional mattress materials such as compressed fibres or foams. The extraordinary elasticity allows the material to achieve stronger structural resilience for improved body support and a longer product lifespan, positioning the mattress as a premium long-term investment for consumers.
Priced from RM6,999, the internationally-acclaimed bedding brand is introducing a limited-time launch promotion, featuring a limited-time exclusive 35% discount along with a trade-in offer of up to RM1,500 on the Transforme Miracle Latex PrimeFibre Mattress. With every purchase, customers will also receive up to two complimentary units of Getha’s Miracle Latex Pillows, each worth RM399, depending on the selected mattress size.
Beyond the flagship unveiling, the world’s longest-surviving latex mattress manufacturer also used the launch to broaden its consumer proposition through the introduction of the Miracle Latex Mattress, an online-exclusive entry-level offering targeted at young professionals and first-time homeowners starting from RM2,499.
Innovation Never Sleeps
“Since we launched the Transforme Miracle Latex Mattress in November 2025, we have been humbled by the overwhelming response, with thousands of Malaysians already experiencing better sleep through the product,” said Getha’s project director Kevin Tan. “Listening closely to customer feedback, we introduced the Transforme Miracle Latex PrimeFibre for those seeking a more premium, thicker and firmer mattress, while also offering the Miracle Latex Mattress as an entry-level option, particularly for young professionals starting their careers.”
Reflecting Getha’s broader mission of promoting better sleep wellness across different consumer segments while nurturing long-term brand loyalty, customers can take advantage of exclusive vouchers & rebates of up to RM1,500 on the online-exclusive Miracle Latex Mattress, with instalment plans starting from RM47 per month.
With a footprint spanning more than 30 countries, Tan attributed Getha’s international growth to the branding grant it received from the Malaysia External Trade Development Corporation (MATRADE) in 2006, which helped launch its global presence. The occasion also reinforced the company’s standing as an award-winning Malaysian brand, underscored by 10 World Branding Award accolades since 2015, and further elevated by two recognitions from the Malaysia Book of Records for the First Graphite+ Infused Natural Latex Mattress and the First Natural Cooling Mattress, marking another milestone in its innovation journey.
The dual-product strategy, combining a flagship innovation with a more affordable alternative, is expected to strengthen Getha’s position across both premium and emerging consumer segments in Malaysia and abroad.
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About Getha (1969) Sdn. Bhd.
Started in 1969, Getha is Malaysia’s leading bedding brand, featuring the wonders of 100% natural latex for your first day to every day. Inspired by the native word – “getah”, the brand name was thoughtfully chosen to represent a brand that is inherently from Malaysia, a tropical country renowned for its high-quality rubber and natural latex products. For more info, visit www.getha.com.my.
#getha #thesocialisters #hueyhiew
GETHA追求创新永不停歇，隆重推介TRANSFORME神奇乳胶顶级纤维床褥及神奇乳胶床褥 。
(吉隆坡6日讯) 国内知名寝具品牌Getha的最新旗舰产品--经过改良及升级的Transforme Miracle Latex PrimeFibre Mattress神奇乳胶顶级纤维床褥在正式推展礼上曝光，充分显示马来西亚在高价值制造业、可持续创新及尖端乳胶科技方面的优势与日俱增。该项推介礼是在双威金字塔举行，并由投资、贸易与工业部(MITI)副秘书长(投资与管理)拿督Bahria Mohd Tamil亲临主持开幕。
Bahria在活动上指出，该推介礼反映了我国有实力能够将本土的资源转化为具全球竞争力的产品。
“这个确凿的例子证明了马来西亚各大公司持续创新、为本土的天然资源增值，并巩固我国在制造顶级产品及可持续产品开发方面的信誉。”她说道。“当我们宣称“马来西亚制造”时，指的就是这个意思，这些产品都是在我国设计、研发及完善加工的 ，靠的是马来西亚强稳的专业技术与创意。”她补充道。
随着Transforme Miracle Latex Mattress乳胶床褥于2025年十一月正式推介，它已协助成千上万马来西亚人获得更佳的睡眠。Getha形容其加强版的Transforme Miracle Latex PrimeFibre Mattress神奇乳胶顶级纤维床褥乃迄今为止技术最先进的创新天然寝具之一。此顶级床褥综合了该公司采用专利石墨+科技制成的Miracle Latex神奇乳胶材质，再次印证了Getha与马来西亚闻名全球的天然胶产业长久维持着密不可分的关系。
既然定位为可持续产品，此床褥也融合了具乳胶涂层的椰壳纤维及BioCool，而该公司也宣称后者乃全马第一款采用甘蔗纤维制成的天然清凉布料。研发此材质的用意是提供沁凉的睡眠体验，同时减少对高度合成布料的依赖性，这一点就与常见的传统床褥有天壤之别。
尤有甚之，此床褥的绗缝层还纳入了Suprelle Cool Night纤维,以便强化睡眠体验。此高科技效能的 填充纤维内置有冷气流压接(Cool Flow Crimp)技术, 其目的是改善散热功能及降低睡眠温度，让用户在一夕之间享有更佳的舒适感。
而此床褥的核心部位则含有Getha迄今为止最尖端的天然乳胶配方。
根据该公司的资料，神奇乳胶床褥核心的弹性比起传统床褥材质如压缩纤维或泡沫纤维高出四倍以上，而超群出众的弹性能让这种材质达到更强韧的结构性反弹力，以便改善对身体的支撑以及延长产品的使用寿命，因此将此产品定位为适合消费者长期投资的顶级床褥是最贴切不过的。
目前此备受国际赞誉的寝具品牌正进行新品上市的限时推广促销，床褥售价最低从RM6,999起， 除了可享有限时的独家35%折扣之外，购买Transforme神奇乳胶顶级纤维床褥时还可享有高达RM1,500的以旧换新回扣优惠。顾客每购买一副床褥亦将免费获赠多达两个Getha神奇乳胶枕头，每个价值RM399, 胥视所选择的床褥尺寸而定。
身为全世界历史最悠久的天然乳胶床褥制造商，该公司除了推介旗舰产品之外，也善用此次推介礼透过引进神奇乳胶床褥来扩展其顾客价值主张，此款入门级产品只限年轻专业人士及新屋首购族线上购买，售价最低从RM2,499起。
创新永不停歇。“自从Transforme神奇乳胶床褥在2025年11月份推介以来，市场上踊跃的反应令我们受宠若惊，迄今已有成千上万马来西亚人透过这产品获得更佳的睡眠体验。”Getha项目董事陈嘉严(Kevin Tan)说道。“我们倾听了顾客的反馈之后，为那些希望拥有品质更优秀、更厚实的床褥的人士引进Transforme神奇乳胶顶级纤维床褥，同时也推介只限网购的神奇乳胶床褥作为入门级选项，并将对象锁定为刚入职的年轻专业人士。”
Getha想要灌输更深层的理念，即在不同的消费者群中推广更佳的睡眠养生体验，同时促进长期的品牌忠诚度。顾客们可善用独家的线上购物优惠，购买神奇乳胶床褥时即可获赠独家礼券及多达RM1,500的现金回扣，其中分期付款计划每月供期最低从RM47起。
Getha的事业版图横跨30余个国家，陈氏庆幸Getha于2006年获得马来西亚对外贸易发展机构(MATRADE)提供品牌补助金，才能顺利在海外取得增长，并帮助它在全球市场建立知名度。此项优势也巩固了该公司作为大马赢奖品牌的地位，自2015年起就实至名归获得10项世界品牌奖的荣耀，其后更赢得马来西亚记录大全授予首款石墨+注入的天然乳胶床褥及首创天然凉感床褥这两大认证，证明该公司在革新历程上又再树立新的里程碑。
Getha采取双管齐下的战略，结合旗舰产品的创新及更容易负担的替代方案，预料将更进一步巩固该公司在马来西亚国内外高端及新兴消费者市场区块雄踞的地位。
