Friday, 22 December 2017
Delicious Grand Cafe re-brand & re-launch
ENVICTUS CHARGING FORWARD WITH ‘DELICIOUS’ MILESTONE Envictus Group storming to 2018 with three newly rebranded Delicious outlets Bangsar, 20 December 2017 – Malaysians should prepare themselves for a new flavor in town! Envictus International Holdings Limited is charging towards 2018 with a new milestone - rebranding Malaysia’s first ‘Grand Café’ with not one but three new outlets of Delicious located at Bangsar Village II, 1 Utama and St Mary Place; celebrating this milestone with the aptly-named theme “Celebrating Moments”. Under the management that has grown Texas Chicken and San Francisco Coffee into many Malaysians’ favorites, Delicious is an elegant yet grand-chic family restaurant, where the ambitious individuals behind the new eatery desire to evoke in people upon entering the well-designed cafe that Delicious is alike a nest - a touch of nature serving as a reminder to all generations that there is more out there than we have time to see. Marketing and Communications Representative for Delicious, Tan San Hui said that Envictus truly believes in the potentiality of Delicious and is excited about the direction the restaurant is heading under this new leadership. “Envictus signifies ‘enhanced good food’, crystallising its commitment to delivering quality F&B products to loyal customers around the region. The Group has been in the F&B business for more than 20 years and is well positioned to tap on its established standing in the F&B market to further enhance its strong brand names, one if it being Delicious,” said San Hui recently at the launch of their latest outlet, Delicious Bangsar Village II. Serving as the flagship restaurant, Delicious Bangsar Village II has refurbished to enhance their dining room-styling with modern yet homely interiors, giving the place comfortability and breathing room, while cosy lounge chairs and stately detail add accents and contemporary notions. Guests can choose to dine at different sections of the area including their cosy corner, alfresco, dining floor and bar section. Delicious Bangsar Village II incorporated a lively yet relaxed bar, welcoming diners from the restaurant, guests wanting to drop in for an after-work beer or pre-dinner cocktail, as well as those looking to while away an evening with friends over a bottle of wine. The bar menu offers a wonderful selection of classic cocktails, draught beers and other variety of beverages which will leave customers wanting for more. Reveling with the theme “Celebrating Moments” while launching its latest flagship outlet, Delicious wants to spread the joy of celebration to the year 2018, indicating that every moment – small or big - is worth celebrating. If an individual finds significance in that moment, Delicious wants you to celebrate it together with your friends and family. Delicious, who has earned its reputation as one of Kuala Lumpur’s well-loved restaurants that resonates with Malaysians, is committed to serve the best delicious menu with ingredients that will echo the pleasant and appealing taste of the food. Having successfully rebranded three of its Delicious outlets for the past year, served as a breakthrough worth celebrating with their loyal customers who welcome and accepted the new Delicious with open arms and vigour. “We are driven by a strong sense of place and purpose to create a restaurant built around fresh, sustainable ingredients, with ample choices for people who enjoys or have that passion for food. “Food should look real, delicious and bountiful. At Delicious, we want our customers to know that in every sense of the word, taste is everything. Our food tastes delicious, it’s tastefully done by people with good taste, and producing good quality food added with an incredible experience is what we believe in,” said San Hui. Popular dishes that visitors will get to enjoy at Delicious now are ‘Duck Pomelo Salad’ – shredded duck confit meat served with fresh Thai herbs and greens, ‘Duck Confit– a pleasant nourishing pasta of duck confit, ‘Nasi Kerabu with Ayam Percik’ - bunga telang infused rice with traditional whole ‘percik’ chicken leg and fresh vegetable kerabu, and among others to be served. The Bangsar Village outlet will have, in addition to the general menu, a wide variety of pizzas namely Margherita Pizza, 4 Cheese Pizza, Seafood Marinara Pizza and etc. Brunch will also be served at the flagship outlet and in 1 Utama, such as its hearty ‘Delicious Big Breakfast’ with the works, Eggs Benedict, smashed Avocado Toast and other robust breakfast dishes that will keep the soul fulfilled in the morning. All Delicious outlets have their own personal whimsically-playful interior “Grand Café” - touched with a dash of green signifying flora and fauna, with its iconic image of birds flittering merrily around the walls of Delicious. “Birds are our significant symbol of Delicious which will forever be there. We associate them with families, friends, beauty and the love to sing. They are also essential to the ecology of our world today, and they symbolize what the Delicious group stands for.” San Hui said Envictus has no intention of opening any new outlets yet as they are focused to perfect the system with Bangsar Village II, St Mary Place and 1 Utama, ensuring a quality concept and maintaining a fresh, exciting experience for all their customers. “We are constantly working on introducing new innovative food and beverage; R&D on food will not stop. The excitement and magic that we have with food, it is our passion to share that relationship of food with others who love food as well. “We want our customers to know that we are offering more than just food. We want to create an avenue where our customers feel at home. Whether it is with their friends, families, or their colleagues, we want to arouse a feeling in all our customers that they can be comfortable in our café, and indulge in flavorful food that they find comfort in.” For more information on the new Delicious, log on to www.thedeliciousgroup.com or visit www.facebook.com/thedeliciousgroup/. ABOUT ENVICTUS INTERNATIONAL HOLDINGS LIMITED Listed on SGX Catalist (previously known as the SGX-SESDAQ) on 23 December 2004 and upgraded to the Mainboard on 18 June 2009, Envictus International Holdings Limited (“Envictus” or “the Group”), formerly known as Etika International Holdings Limited, is an established Food and Beverage (“F&B”) Group. The Group has an established portfolio of businesses and brands operating under its key business divisions. Founded in 1997, the Group started as a manufacturer and distributor of sweetened condensed milk and evaporated milk and in the years following its listing, has evolved into a diversified F&B player vides several acquisitions. In June 2014, the Group unlocked shareholders’ value in the business through the disposal of its investment in the Dairies and Packaging divisions and the relevant intellectual properties to Asahi Group Holdings Southeast Asia Pte. Ltd. In addition, during the year, the Noodles business segment under its Others Division ceased operations due to the competitive pressures and high cost environment in Indonesia. This initiative is also consistent with the Group’s strategy to align its focus and efforts on its existing core businesses. Following the completion of the disposal, the Group’s corporate identity, including its subsidiaries, has been changed from “Etika” to “Envictus”. This not only better reflects the Group’s new beginnings ahead, but “Envictus” also signifies “enhanced good food”, crystallising its commitment to delivering quality F&B products to loyal consumers around the region. In addition, to better reflect Envictus’ business activities, starting FY2015, the Group’s new divisions will now comprise of Trading and Frozen Food, Food Services (Texas Chicken), Nutrition and Food Processing, comprising of the business segments of Bakery, Butchery, Beverage and Contract Packing for Dairy and Juice-based Drinks. The Group’s operating facilities are located in Malaysia and New Zealand. Apart from Malaysia, the Group’s products can be found in China, Japan, Taiwan, Thailand, Singapore, India, Sri Lanka, Indonesia, Cambodia, Papua New Guinea, Pacific Islands, Australia and New Zealand. The Group’s products are traded under various brand names like Gourmessa, Polygold, Hearty Bake, Family, Daily Fresh, Horleys, Sculpt, Replace, Pro-Fit, Air Champ and Power Champ. Helmed by an experienced management team whom are industry veterans, possessing wide range of expertise in strategic planning, business development, operational and production skills, the Group is well-positioned to tap on its established standing in the F&B market to further enhance its strong brand names.
Delicious @ Bangsar Village 2
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