Monday 3 December 2018

Malaysia Fashion week 2018 Kids Wear

Cool kidswear is a style status, and logos matter. The parents want them to look cool, like an extension of themselves. The market for children’s fashion and luxury is fast becoming one of the most profitable retail segments. Now, time to think about tapping into kids fashion industry.
See this :
" Childrenswear is a market with huge financial potential: 40 percent of millennials (Gen Y) are parents, with a combined global spending power of $1.3 trillion, according to research by the Missouri-based creative agency Barkley US. Asian shoppers are the luxury industry's biggest consumers, and by 2025, millennials will represent 45 percent of overall luxury consumption, with Asian consumers accounting for half."
The new Malaysia has inspired the upcoming Malaysia Fashion Week (MFW) 2018 with "61 years of Malaysia" art showcase and an intensified effort to push the Malaysian scene to the world. MFW 2018 Fashion, Art and Beauty will be held in Publika, Kuala Lumpur from 19 - 25 November 2018.
Organised by STYLO International, MFW 2018 is supported by Government Agencies, namely the Ministry of Consumer Trade and Consumer Affairs (KPDNHEP), Malaysia External Trade Development Corporation (MATRADE), Tourism Malaysia, Invest Selangor and the Kuala Lumpur City Hall (DBKL).
It will be working alongside the Malaysian Bumiputra Designers Association (MBDA), Modestyle Asia and Asia Fashion Inc.
Going into its 5th year, MFW 2018, a prestigious Trade Fashion Week continues to promote innovative fashion with international business matching and trade talks with over 100 retail booths including China, Indonesia, Philippines, Taiwan, Vietnam and Singapore.
Malaysia Fashion Week goes out
According to Datuk Nancy Yeoh-Reissiger, Chairman of Malaysia Fashion Week, "Fashion week for 'entertainment' is a thing of the past. We need real business - trade. Trade is vital whether for domestic and international consumption. MFW has such made in-roads into the US and China."
"MFW will have its first showcase in Miami in July 2019 in conjunction with the Miami Fashion Week and will showcase all the things Malaysia is known for - cruise wear, Modestyle and menswear.
"We are more than ready to penetrate into the huge and lucrative markets of Latin America and the Caribbean", she added.
Co-chairing MFW 2018 is Bon Zainal, President of Bumiputra Designers Association (BDA).
"While Datuk Nancy is concentrating on marketing Malaysia to the world, I am tasked with preparing the Malaysian designers for the domestic market with KPDNHEP, Invest Selangor, DBKL and Tourism Malaysia and then, eventually, exporting them with the help of MATRADE. All under the wholesome banner of Malaysia," said Bon.
Infusing Art into MFW
MFW 2018 will be infused with "art" apart from fashion and beauty. "61 years of Malaysia" art will showcase the works of Emerging Artists, a Royal Artist and Street Artists.
"Malaysia has a lot of talented artists. But due to limited finance, they find it tough to showcase their works in art galleries anywhere. So we are grateful that MFW 2018 gives these emerging artists a great platform to showcase their works," said Zoe Wu, curator of the Emerging Artists show. "Our artists are from 15 to 70 years old, so they are naturally very excited".
There will also be an exclusive Art Exhibition helmed by Emerging Artist, YAM Tunku Kamariah Aminah Maimunah Iskandariah Binti Almarhum Baginda Al-Mutawakkil Alallah Sultan Iskandar Al-Haj, Puteri Johor who will showcase her works for the first time in Malaysia. Her first solo exhibition was in San Francisco and she will be exhibiting 50 pieces of artwork.
Nur Sirajuddin or known as MYTHO, street artist is tasked to create a mural of "61 years of Malaysia" with another major street artist Katun said, "Malaysian street artists, such as Katu has taken the street art scene by storm, going places like France, New York, Dubai and Belgium."
"There are also many art collectors around the world set their eyes on Malaysian art because of our unique and diverse cultures. We need to further boost our efforts to promote Malaysian artists and their works," adds MYTHO.
The highlight of MFW 2018 will be a live painting of "61 years of Malaysia" on a huge 8 feet x 12 feet canvas by 16 street artists. This live painting gives the street artists to express their own interpretation of the movement of Malaysia over the past 6 decades.
The seven-day event will be further lit up with the lifestyle brands including unique caravan, classic cars and bikes.
The supporting parts of MFW are:-
Fashion collaborators: BDA, Modestyle and Infinite
Art collaborators: Graffite Management, Art Theraphy
Beauty collaborators: A Cut Above, Nulnu Lifestyle Mall, Styeicon Prestige
Partners: GoAsiaPlus, Reissiger-Famiglia Vini, KL Hop On-Hop Off, GVE, One Academy.
Rasta Rashid Winnie Loo Dt Winnie Loo Nancy Yeoh Bon Zainal Harun
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ABOUT STYLO INTERNATIONAL
STYLO International was conceived as a lifestyle fringe activity to support Formula 1 races in the region. It first premiered in Kuala Lumpur as one of the 8 great events of the KLGP's exciting'8 on 10' program to celebrate the 10th. Anniversary of F1 in Sepang. Using the tagline 'fashion's merely the excuse', the concept of merging the work of top Malaysian designers, inspirations of international fashion with strongly themed fashion after-parties brought thousands from the region's stylish, fashionable and racing-mad enthusiasts to come together under one roof. The success of STYLO in providing intriguing lifestyle activities surrounding Formula 1 earned it a place as one of the most glamorous official highlights of the Singapore GP season when the republic held the first Formula 1 night race in the world.
#BrandingConsultant #品牌管理顧問 #TheSocialisters #社交媒体 #HueyHiewSocialMedia #Stylo #StyloGentlemenWeek #RollsRoyce #PuteriHarbor #Fashionweek #MFW #MalaysiaFashionWeek #bonzainal #rastabatek #reissigerinternational #DatukNancyYeoh


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