SOUPER TANG CELEBRATES FLAGSHIP STORE OPENING WITH CHEAH LIEK HOU, LAUNCHES NEW SOUPERFAST HERBAL SOUP SERIES
羽毛球国手兼两届残奥会金牌得主 Cheah Liek Hou (謝儀豪)与士布爹国会议员郭素沁联袂为汤师父(Souper Tang)旗舰门市店主持盛大开幕仪式。
PETALING JAYA, 17 NOVEMBER 2024 - Sunway Pyramid was exceptionally festive today as Malaysia’s national badminton icon and two-time Paralympic gold medalist, Cheah Liek Hou (謝儀豪), joined YB Teresa Kok Suh Sim, Member of Parliament for Seputeh, in officiating the grand opening of Souper Tang’s flagship outlet. Spanning 5,700 sq. ft., this largest outlet of its kind in Malaysia also features state-of-the-art décor and multiple VIP rooms, designed to serve as an exclusive event space for hosting a variety of celebrations.
Over one hundred attendees, including representatives from industry associations, influencers, sports enthusiasts, and mall visitors, gathered to hear Cheah Liek Hou share valuable insights into the discipline, resilience, and dedication required for sustained success. He discussed how his daily routines, rigorous training, and wellness practices have contributed to his achievements and emphasized the importance of maintaining balance in all areas of life.
His inspiring words resonated with the audience and further highlighted the shared mission of both Cheah Liek Hou and Souper Tang to promote healthier living. Through a commitment to consistency, mindfulness, and self-care, the alignment between Cheah’s journey and Souper Tang’s vision for wellness exemplifies their dedication to helping people live a balanced and healthier life, regardless of the challenges they face.
Teresa Kok acknowledged the brand’s contributions, stating, “Souper Tang has made a remarkable contribution to our community by blending traditional herbal cuisine with a forward-thinking approach to modern wellness. This new flagship outlet is not just a restaurant; it is a vibrant hub where Malaysians can unite to embrace health, celebrate our rich cultural heritage, and build meaningful connections.”
During the ceremony, the Malaysia Book of Records presented Souper Tang with two national record certificates, recognizing the brand’s exceptional product achievements—'Most Bird’s Nest Sold in a Year,' with 243,119 units sold, and 'Most Herbal Soup Sold in a Year,' with 380,930 units sold. These accomplishments highlight Souper Tang’s leadership in the herbal-based culinary sector and its ability to meet the growing demand for high-quality, health-focused meals.
Nevinn Leow, Group Chief Executive Officer and Managing Director of Souper Tang, said, “At Souper Tang, we believe in the power of good food to enhance quality of life. Our goal is to create dishes that are not only delicious but are also rooted in tradition and crafted for wellness. This flagship outlet is a step forward in making herbal dining more accessible, enjoyable, and impactful for our community.”
In addition to the exciting grand opening, Souper Tang also unveiled an innovation aimed at addressing the needs of busy individuals who are seeking convenient yet healthy meal options. The brand introduced the Souper Tang SouperFast Herbal Soup series, which features nine different soups that are ready to brew in just 30 minutes.
“The SouperFast Herbal Soup series is a response to the growing demand for quick, healthy meals. We understand that many people are juggling busy careers, families, and personal commitments, and we want to make it easier for them to nourish their bodies without compromising on quality. With these ready-to-eat brews, we’re empowering our customers to stay healthy, no matter how tight their schedules may be,” he added.
Furthermore, Souper Tang has recently achieved remarkable milestones in its growth journey, including its two entries in the ASEAN Records for ‘ASEAN’s Largest Restaurant Chain Specializing in Chinese Herbal Cuisine’ and ‘ASEAN’s Largest Hamper Brand by Cumulative Sales.’ These distinctions reflect Souper Tang’s significant expansion in both product offerings and brand presence across the region, solidifying its position as a leader in the herbal cuisine industry and demonstrating its continued commitment to providing accessible, high-quality meals to a wider audience.
In celebration of the flagship opening and the launch of the new SouperFast Herbal Soups, Souper Tang is offering exclusive gifts to customers purchasing SouperFast soups in sets of 6, 12, or 20. Customers can look forward to receiving exciting rewards, including a SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot. This milestone event marks an exciting new chapter for Souper Tang, bringing an innovative product range and an enhanced customer experience to its dynamic new location at Sunway Pyramid.
About Souper Tang
Since the beginning, our Little Chef Master Tang prepared nourishing herbal soups with depths of flavor. Today, the little Soup Master has evolved to create balanced and healthy herbal-based cuisine.
At Souper Tang, we understand the demands of your modern, contemporary lifestyle. Work takes a toll on the body as long hours and stress leave people tired and drained. As such, we have developed soups that not only taste great but also have healing benefits to restore and rebalance the body. In our busy lives, soups are nourishing for vitality and life.
The new Souper Tang brand is part of the health movement and is dedicated to developing your healthy lifestyle. With our new revamped outlets, you can enjoy your crafted soups in a calm and relaxing environment.
汤师父盛邀谢仪豪主持旗舰店开幕礼，同时推介
SouperFast速食药材汤包系列。
(八打灵再也17日讯) - 双威金字塔广场今日充满热闹欢欣的气氛，羽毛球国手兼两届残奥会金牌得主 Cheah Liek Hou (謝儀豪)与士布爹国会议员郭素沁联袂为汤师父(Souper Tang)旗舰门市店主持盛大开幕仪式。这间全马最大的分店面积广达5,700平方公尺，特点是备有尖端的装潢设计以及多间尊享VIP贵宾室，可供举办独家活动或各种形式的庆典。
共有百余名嘉宾出席了是项开幕仪式，包括业界代表、网红、体育爱好者以及商场访客，他们齐聚一堂，聆听谢仪豪分享他如何凭着自律、坚韧毅力以及全心全意付出而取得持续成就的宝贵心得。他谈及自己的日常起居流程、严格培训以及养生之道如何促使他迈向成功，并强调在生活上的各方各面维持平衡的重要性。
他激励人心的话语引起听众的共鸣，更进一步彰显了谢仪豪与汤师父皆拥有提倡更健康生活的共同理念。透过彼此对一致性、正念以及自我照护的坚持，谢氏的人生历练和汤师父崇尚养生的愿景不谋而合，双方皆身体力行协助人们过更平衡及更健康的生活，不论面对的是何种挑战。
郭素沁也表扬该品牌所作出的贡献，她说道：“汤师父将传统药膳与具有前瞻性的现代养生法融合，对我们社群的贡献是有目共睹的。这间新旗舰店不仅是一家餐厅而已，它还是一个充满生命力的枢纽，让马来西亚人群策群力追求健康生活，颂扬我国丰富的文化遗产，同时建立意义深长的联系。”
在开幕仪式上，马来西亚记录大全颁发了两份全国记录证书给汤师父，以表扬该品牌杰出的产品所取得的成就--'一年内售出最多的燕窝'，即243,119份，以及'一年内售出最多的药膳汤包'，即 380,930份。这些成就充分显示汤师父在药膳餐饮业站稳领导地位，并有能力应付人们对优质保健餐饮与日俱增的需求量。
汤师父首席执行长兼董事经理廖学名(Nevinn Leow)透露：“汤师父一直深信优质美食具有强化生活品质的威力。我们的目标是创制不但美味可口，还具备传统特色的养生佳肴。这间旗舰店代表着我们跨前一步，让广大社群更容易享用到垂手可得、并能产生显著养生效益的药膳中餐。”
除了振奋人心的盛大开幕礼，汤师父也趁势推介一款创新产品，志在满足忙碌人士的需求，让他们有一个既方便又健康的餐饮选择。该品牌推出的汤师父SouperFast速食药材汤包系列备有九种不同汤料 ，只需熬煮30分钟即可享用。
“SouperFast药材汤包系列乃迎合人们对速食保健餐饮日益增加的需求而推出的。我们了解到许多人都忙于兼顾事业、家庭与个人追求的事物而分身乏术，因此我们希望大家更轻而易举地滋补身体，而所享用的产品素质却不打折扣。有了这些精心调配的即食药材汤料，顾客们再怎么忙碌，都能够得心应手保持健康。”他补充道。
再者，汤师父最近在其业务增长历程中取得了令人瞩目的里程碑，包括两度刷新东南亚国家的记录，即荣膺‘东南亚最大主打药膳料理的连锁中餐厅’以及‘东南亚累积销售量最高的礼篮品牌’ 。这些嘉奖反映了汤师父不但在产品种类方面推陈出新，亦积极在本区域扩大其品牌知名度，巩固它在药膳业界的领导地位，同时显示它继续承诺为更广大的受众提供容易享用的优质餐饮。
配合旗舰店的开张及新款SouperFast速食药材汤包的推介，凡购买6套、12套或20套汤师父 SouperFast速食药材汤包，即可获得引人入胜的独家赠品，包括一个 SoupMate热水壶、 多功能电子锅或电动陶锅。是项具有里程碑意义的活动标志着汤师父迈入一个振奋人心的新篇章，随着它设在双威金字塔的新分店投入营业，将陆续推介新的产品系列，同时给顾客带来更心满意足的体验。
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