ASEAN Retail-Chains & Franchise Federation (ARFF) Chinese New Year Luncheon

📣 Lifestyle News and Media Coverage by THE SOCIALISTERS 

SHAH ALAM, 9 FEBRUARY 2023- YBhg. Dato' Sri Norazman Ayob, Deputy Secretary General

(Industry) of the Ministry of International Trade and Industry (MITI) officiated the ASEAN Retail-

Chains & Franchise Federation (ARFF) Chinese New Year Luncheon alongside other prominent

guests to celebrate the auspicious Year of the Rabbit by setting a notable record for the largest

pair of Chinese New Year calligraphy ever to be produced in Malaysia. In doing so, ARFF intends

to commemorate the nation's unique cultural diversity as a result of 60 outstanding years since

the alliance of east and west Malaysia.

东盟连锁加盟企业协会兔年大团拜

This year's Chinese New Year Luncheon was held in conjunction with the 60th-anniversary

celebration of the formation of Malaysia since the union of Sabah and Sarawak in 1963. The

anniversary ties back to the significance of the 60th year in the Chinese calendar which marks the

perfect completion of a 'Tian Gan Di Zhi' based on the cyclical time-measuring system. It also

signifies the attainment of maturity in one's life cycle, an event worthwhile to be celebrated.

Ms. Carmen Soo, Organizing Chairlady of the ARFF Chinese New Year Luncheon, said, "It is with

great honor that we are able to cherish two momentous occasions, as we usher in the Year of

the Rabbit. This year, we are setting a record in Malaysia because we want to remind the rakyat

of the importance of preserving our cultures, traditions, and history. With that said, this

monumental event emphasizes a very special year in which Sabah and Sarawak became a part of

our glorious country."

In accordance with the significance of the number 60, a 60-meter long 'Chun Lian' (Chinese New

Year Couplet) Calligraphy was unveiled at the luncheon which was painted by Adam Ng from The Calligraphy Society of Malaysia. 'Chun Lian' is a unique genre of Chinese literature calligraphed

in Chinese characters on two vertically positioned red papers. These red papers are usually placed

on the main entrance of buildings and homes to symbolize prosperity and good luck to the

owners. The Malaysian Book of Records was also present during the unveiling as the 60-meter

"Chun Lian" was registered as a new record.

YBhg. Dato' Sri Norazman Ayob commented saying, "As opportunities continue to develop

internationally, we have to formulate new strategies to evolve our retail and franchising

industries. I believe that ARFF is on the right track by ceaselessly creating platforms for

entrepreneurs to advance their development goals through cross-learning frameworks. Events

such as this provide better connections and opportunities for our key industry players to drive

Malaysia toward a developed nation."

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YBhg. Dato' Mike Loh, President of ARFF, said, "2023 marks a significant year for the retail and

franchise industry as we have fought tirelessly to boost the economy after a devastating series

of events caused by COVID-19. On behalf of ARFF, I am thrilled to have played a part in

contributing to the recovery of the retail and franchise industry within Malaysia and the ASEAN

region. As we celebrate the lunar new year, we look forward to creating more opportunities for

the local and ASEAN market to flourish as a destination for productive commercial activities."

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