SOUPER TANG EXPANDS ITS PRESENCE AT MID VALLEY, SUPPORTING MALAYSIA’S WELLNESS TOURISM GROWTH
8 NOVEMBER 2024, KUALA LUMPUR - YBrs. Tuan Samuel Lee Thai Hung, Deputy-Director General II (Promotions) of the Malaysia Tourism Promotion Board (Tourism Malaysia), officiated the grand opening of Souper Tang’s new outlet at Mid Valley Megamall today. In the presence of prominent associations including the ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), Branding Association Malaysia (BAM), Malaysia Budget Hotel Association (MBHA), SME Association, Malaysian Association of Tour & Travel Agents (MATTA), Malaysian Association of Themepark & Family Attractions (MATFA), and the Malaysia Association of Hotels (MAH), the event emphasized the importance of wellness tourism and culinary heritage. Souper Tang's role in advancing these themes aims to support the upcoming ‘Visit Malaysia 2026’ campaign.
The grand opening ceremony of the new Souper Tang outlet at Mid Valley Megamall was part of the brand’s ongoing commitment to expanding its footprint across the country and beyond. Established in 2009 as Taang Shifu, Souper Tang has become a pioneer in promoting Chinese wellness cuisine, with 17 outlets nationwide and new locations set to open in Singapore.
This latest addition marks a significant milestone in the brand’s mission to make authentic, health-conscious dining more accessible to a wider audience. Souper Tang’s dedication to nutritious, carefully crafted signature recipes, featuring ingredients like ginseng, cordyceps, and angelica root, continues to bring generations-old culinary traditions to modern diners.
Lee said, "I believe Souper Tang embodies the spirit of Malaysia’s diverse culinary heritage, bringing to life Chinese traditions in a way that resonates with all Malaysians. As we strive to make Malaysia a culinary hub in Southeast Asia, establishments like Souper Tang play an essential role in preserving the unique flavors, techniques, and stories of Chinese cuisine while embracing our nation’s rich multicultural identity. I hope this new outlet inspires visitors to experience Malaysia’s vibrant culture and warm hospitality firsthand. Let us continue working together to showcase the best of Malaysia to the world and be ever-ready to greet our tourists with a warm Selamat Datang.”
In addition to its focus on authentic and health-conscious cuisine, Souper Tang is committed to sustainability by sourcing ingredients responsibly, ensuring that each dish supports not only the health of its customers but also the well-being of the community and the environment. This ongoing commitment to quality, sustainability, and innovation reflects Souper Tang’s dedication to becoming a leading player in Malaysia's culinary tourism and wellness sectors.
Nevinn Leow, Group Chief Executive Officer & Managing Director of Souper Tang, shared, "The grand opening of our new outlet at Mid Valley Megamall is a significant step in our mission to make Chinese wellness cuisine more accessible to a broader audience. As we continue to expand across Malaysia and beyond, our commitment to offering authentic, health-conscious dining remains at the forefront. Through our focus on culinary traditions and wellness, we are proud to contribute to Malaysia's efforts in promoting the 'Visit Malaysia 2026' campaign and positioning the country as a destination for both culinary tourism and health-focused experiences."
To mark the occasion, the grand opening festivities included an officiating soup-pouring ceremony by celebrity actor Jack Lim, who also invited over 50 lucky fans to join a special interactive session where he distributed Souper Tang vouchers and gifts. Guests were also entranced by a traditional Chinese dance performance, and a contemporary Lion dance, which added vibrancy to the event.
With Mid Valley being Souper Tang’s 17th outlet in Malaysia, the brand is now available nationwide in Johor, Klang Valley, Penang, Malacca, and Perak. Located at Level 1, South Court, Mid Valley Megamall the new Souper Tang outlet offers a range of products, including bird's nests and specially curated hampers, providing customers with more ways to enjoy their wellness-focused offerings.
Starting 17 November, Souper Tang’s flagship outlet at Sunway Pyramid will introduce a revolutionary new product, adding to the brand’s commitment to wellness-focused dining. To mark this launch, customers purchasing SouperFast Herbal Soups in sets of 6, 12, or 20 can look forward to exclusive gifts, including a SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot. This milestone event promises to bring an exciting addition to Souper Tang’s offerings in a dynamic new location.
About Souper Tang
Since the beginning, our Little Chef Master Tang prepared nourishing herbal soups with depths of flavor. Today, the little Soup Master has evolved to create balanced and healthy herbal-based cuisine.
At Souper Tang, we understand the demands of your modern, contemporary lifestyle. Work takes a toll on the body as long hours and stress leave people tired and drained. As such, we have developed soups that not only taste great but also have healing benefits to restore and rebalance the body. In our busy lives, soups are nourishing for vitality and life.
The new Souper Tang brand is part of the health movement and is dedicated to developing your healthy lifestyle. With our new revamped outlets, you can enjoy your crafted soups in a calm and relaxing environment.
汤师父扩展业务至谷中城，支援马来西亚的康养旅游业成长。
(吉隆坡8 日讯) - 马来西亚旅游促进局(马来西亚旅游部)第二副总监李泰康(YBrs. Tuan Samuel Lee Thai Hung)今日为设在谷中城美佳广场的汤师父(Souper Tang)新分店主持盛大开幕礼。各大知名团体组织皆派代表出席观礼，包括东盟连锁加盟协会(ARFF)、大马零售连锁协会(MRCA)、马来西亚品牌协会(BAM)、马来西亚中小型酒店公会(MBHA)、马来西亚中小型企业公会(SME Association)、, 大马旅游同业协会(MATTA)、大马主题公园暨家庭娱乐协会(MATFA)以及马来西亚酒店业协会(MAH)。是项活动彰显了康养旅游业以及美食遗产的重要性。汤师父扮演的角色是力挺这些主题，旨在为即将登场的‘2026马来西亚观光年’运动提供支援。
汤师父一直承诺要在国内外扩展其事业版图，而该品牌设在谷中城的新分店盛大开张也见证了这一点。创立于2009年的汤师父(Souper Tang)原名Taang Shifu，它如今已晋身为推广中华养生美食的业界翘楚，在全马各地设有17间分店，并计划进军新加坡大展拳脚。
该品牌的理念是让更广大的受众接触到正宗的保健养生餐饮，而新开的分店标志着一个意义重大的里程碑。汤师父一直致力推广其营养丰富、精心炮制，并加入人参、冬虫草和当归等药材的招牌食谱，继续把世代传承的传统佳肴带给现代的 美食爱好者品尝。
李氏说道："我相信汤师父体现了马来西亚多元化美食遗产的精神，让中华传统美食生生不息，并且与大马全体人民产生共鸣。随着我们致力提升马来西亚成为东南亚的美食枢纽，像汤师父这样的餐饮业者将扮演重要角色，在传承中式佳馔的独特风味、技巧与典故之余，也弘扬我国丰富多元文化象征的特色。我希望这家新分店将能启发访客们前来体验马来西亚蓬勃的文化与热情的待客之道。让我们继续齐心协力，向全世界展现大马最美好的一面，随时准备殷勤地问候来访的游客，对他们说一句Selamat Datang吧。”
汤师父除了专注于炮制正宗的养生美食，也不遗余力以负责任的态度寻求可持续的食材来源， 确保每一道佳肴不但能够照顾食客的健康，亦不忽略整个社区与环境的健全发展。汤师父一贯坚持品质、可持续性与革新，反映出它由始至终身体力行，矢志成为马来西亚美食旅游业和养生保健领域的佼佼者。
汤师父集团首席执行长兼董事经理廖学名(Nevinn Leow)分享道："我们设在谷中城美佳广场的新分店盛大开幕具有重大意义，它意味着我们要让更广大受众接触中华养生美食的任务又跨前了一步。 随着我们不断在大马国内外扩展版图，我们承诺将继续站在最前线，为人们供应正宗的保健养生餐饮。我们会专注于推广传统佳肴与养生美食，并自豪地为马来西亚作出贡献，致力提倡'2026马来西亚观光年'运动，将大马定位为美食旅游业与体验保健养生佳肴的目的地。"
为了庆祝盛大的开幕典礼，该集团还邀请到本地著名艺人林德荣亲临主持倒汤仪式，届时他将与50多位幸运儿粉丝参与特别交流时段，并派送汤师父礼券和赠品。出席的宾客将有机会欣赏传统中国舞蹈及现代舞狮表演，为活动现场增添欢娱气氛。
随着设在谷中城的第17间汤师父分店盛大开张，该品牌如今已进驻柔佛、巴生谷、槟城、马六甲和霹雳等州属。设在谷中城美佳广场的汤师父最新分店位于South Court一楼，它售卖琳琅满目的选择，包括燕窝及精心包装的礼篮，让顾客通过更多途径去享用以保健养生为焦点的产品。
从11月17日起，设在双威金字塔广场的汤师父旗舰店将推介一款别开生面的新产品，意味着该品牌再接再厉为其保健养生餐饮系列添加生力军。配合此项推介礼，凡购买6套、12套或20套SouperFast药材汤包的顾客将可获赠独家礼品，包括一个SoupMate热水壶、多功能电子锅或电动陶锅。这项富有纪念意义的活动是为了让大家以振奋的心情迎接汤师父在人气兴旺新的地点开设分店。
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