MRCA COUNCIL INSTALLATION NIGHT 2024-2026

Ebony and Ivory themed gala dinner, the MRCA COUNCIL INSTALLATION NIGHT 2024-2026. 

Congratulations to the new elected MRCA President Datuk Ken Phua and all the newly appointed council members of MRCA! 

INSTALLATION OF

MRCA COUNCIL MEMBERS 2024 - 2026

16th August 2024, Petaling Jaya – The Malaysia Retail Chain Association (MRCA) will host its prestigious MRCA Council Installation Night on 16th August 2024, Friday at One World Hotel, 

Petaling Jaya. The event will be officiated by YB Tuan Gobind Singh Deo, Minister of Digital 

Malaysia, and is expected to host close to 1000 distinguished guests from the retail sector, shopping mall management, major property developers, retail-related industries, and 

financial institutions.

This prestigious occasion marks the official installation of the new MRCA President, Datuk Ken Phua, along with the swearing-in of the new Council Members who will lead the association for the 2024-2026 term. Datuk Ken Phua, who was elected during the 27th MRCA Annual General Meeting on 18th April 2024, succeeds Dato’ Sharan Valiram, the President for the 

2022-2024 term.

Datuk Ken Phua, the Managing Director of Bentley Music Group, has been a prominent figure in the music industry for over 30 years. Under his leadership, Bentley Music has expanded across six core divisions, impacting areas beyond retail, including corporate and institutional 

advisory, and sound reinforcement for applications such as hotels like Sheraton and Marriott, F&B outlets like Hard Rock Cafes, and entertainment systems on Genting Cruise ships.

As he steps into his role as MRCA President, Datuk Ken Phua is enthusiastic about the 

association's future. " I am filled with optimism as we look to the future. Together with my council team, we aim to enhance our collective capabilities, support our members' growth, 

and shape the future of retail in Malaysia," he stated.

Datuk Ken Phua's presidency will be guided by the tagline "Reunite, Voice, and Triumph for Retailers." His tenure will focus on six key objectives:

1. Networking Effectiveness Techniques – Enhancing our ability to connect, collaborate, and create impactful relationships within and beyond the retail industry.

2. Embrace Globalisation – Adapting to global trends and opportunities to ensure that our members can compete and thrive on an international scale.

3. Continuous Learning Culture – Fostering a culture of ongoing education and development to keep our members at the forefront of industry knowledge and skills.

4. Engagement with the Authorities – Strengthening our dialogue and partnership with 

regulatory bodies and government agencies to advocate effectively for our sector.

5. First Mover Advantage – Identifying and seizing opportunities ahead of the competition to 

drive innovation and growth.

6. Tradition and Innovation – Balancing respect for traditional practices with a forward-

thinking approach to embrace new technologies and methodologies.

The Guest of Honour, YB Tuan Gobind Singh Deo, Minister of Digital Malaysia, warmly 

congratulated the newly appointed Council Team Members. He remarked, "As the digital world grows at an unprecedented rate, communication professionals face both challenges 

and opportunities. Your task is to lead MRCA with vision and integrity, creating an environment 

where innovation flourishes and every voice in the retail sector is heard.”

The MRCA Council Installation Night promises to be a significant event, setting the stage for the association's continued success and growth under the leadership of Datuk Ken Phua and his council team.

Special mention is given here to express our sincere appreciation to our Main Event Partners which 

include: 

MRCA Corporate Patrons:

1. Maxis Berhad 

2. RHB Bank Berhad

Privilege Partner – Platinum 

1. The Store Corporation Sdn Bhd 

2. Nu Vending Sdn Bhd 

3. Gintell Sdn Bhd 

Privilege Parter – Gold 

1. UMR Strategic Sdn Bhd 

2. Incite Innovations Sdn Bhd 

3. RHB Trustees Berhad (as Trustee for Sunway REIT) - Sunway Malls 

4. Capitaland Retail Malaysia Sdn Bhd 

5. Quill Automobiles Sdn Bhd

Privilege Parter – Silver 

1. Allianz General Insurance Company (Malaysia) Berhad

2. MR Academy International Sdn Bhd

3. Web Bytes Sdn Bhd

4. Secret Recipe Cakes & Café Sdn Bhd

5. Elepoint Solutions Sdn Bhd

6. Woodpeckers Group Sdn Bhd

7. Senheng Electric (KL) Sdn Bhd

8. Ishin Japanese Dining Sdn Bhd

9. Valiram Holdings Sdn Bhd 

10.Focus Point Vision Care Group Sdn Bhd

11.Hernan Corporation Sdn Bhd

12.Metro Eyewear Holdings Sdn Bhd (MOG)

13.Mayfair Wellness Sdn Bhd

14.Top Glove Sdn Bhd

15.Bank Islam

16.HELP University

17.Bandar Utama City Centre Sdn Bhd

18.RHB Bank Berhad

Goods Sponsor 

1. Monarch Aesthetic Sdn Bhd 

2. Poh Kong Holdings Berhad

3. Taurus Brown Sdn Bhd 

4. Valiram Holdings Sdn Bhd 

5. The Famous Amos Chocolate Chip Cookie Corporation (M) Sdn Bhd

About Malaysia Retail Chain Association

Malaysia Retail Chain Association (MRCA), founded in 1992, is an association for chain store 

retailers and franchisors determined to enhance the retail and franchise vironment in Malaysia and abroad. Today, the MRCA has grown to become an influential entity comprising of more than 500 leading retail chain stores and franchisors, including established brands 

such as Poh Kong, Bonia, OSIM, Nelson’s Franchise, Focus Point, Rotol Food-Chain, Phipure Sdn Bhd, Valiram Group, Bentley Music, Maxis Berhad, RHB Bank Berhad, B&G Capital Resources Berhad, Mah Sing Group Bhd, Sunsuria Berhad, Quill Group of Companies, The Store 

Corporation Berhad, Top Glove Group of Companies.

马来西亚连锁零售协会（MRCA）2024-2026 年度理事会就职典礼

2024 年 8 月 16 日，八打灵再也 – 马来西亚连锁零售协会（MRCA）于 2024 年 8 月 16 日星期五

在八打灵再也的 One World 酒店举办备受瞩目的 MRCA 理事会就职之夜。该就职典礼晚宴由主

礼嘉宾马来西亚数字部长哥宾星出席，并迎来近 1000 位来自零售业、购物中心管理、主要房地

产开发商、零售相关行业和金融机构的嘉宾。

这一盛大场合标志着新任马来西亚零售连锁协会会长拿督潘正权正式上任，以及 2024-2026 年

任期内新一届理事会成员的宣誓就职。拿督潘正权于 2024 年 4 月 18 日举行的第 27 届 MRCA 年度大会上当选，他接替了 2022-2024 年任期的会长拿督 Sharan Valiram。

拿督潘正权是 Bentley Music 集团的董事总经理，在音乐行业拥有超过 30 年的显赫经验。在他

的领导下，Bentley Music 已经扩展到六个核心部门，影响了零售以外的领域，包括企业和机构

咨询，以及为喜来登和万豪等酒店、Hard Rock Cafes 等餐饮场所和云顶邮轮等娱乐系统提供音

响设备。

在出任 MRCA 会长之际，拿督潘正权对协会的未来充满信心。他表示：“展望未来，我满怀乐观

之情。与我的理事会团队一起，任期内我们将努力提升集体能力，支持会员的成长，并塑造马

来西亚零售业的未来。”

拿督潘正权的会长任期将以“团结、发声、共创零售辉煌”为指导方针，专注于以下六个主要目

标：

1. 实施人脉网络有效性技术 – 让马来西亚零售连锁协会(MRCA)的四大零售业支柱相互受

益,通过分享和学习关键成功因素,了解零售商在充满变数、不确定性、复杂性和模糊性

(VUCA)环境中解决问题和找到解决方案的技巧。

2. 拥抱全球化 - 为 MRCA 会员提供一个与本地和国际零售及特许经营行业的业界人士建立

联系的平台,增进他们对全球化的理解。

3. 持续学习文化 – 借助 MRCA 学院的支持,促进并加强所有零售商持续学习的文化。

4. 与有关当局合作 – 透过为零售商提供培训计划以及善用各个有关当局的资助与倡议,使

MRCA 会员保持对零售业的经济政策灵敏度,从而确保他们与时俱进。

5. 先行采用的优势- 成为相关单位的催化剂,以紧跟零售业务时代的新环境,特别是于人工智

能(AI)和环境、社会和治理(ESG)时代的技术,从而避免因经济不确定性而引起的商业模式

中断。

6. 传统与创新并行 - 在保持 MRCA 传统和文化的同时,灵活开放地接受变化,通过创新为现

代零售商带来新的挑战。

主礼嘉宾马来西亚数字部长哥宾星热烈祝贺新任理事会成员团队。他表示：“随着数字世界以空

前的速度发展，沟通专业人士面临着挑战与机遇并存的局面。作为有远见和诚信零售连锁协会，

你们的任务将领导零售业创造一个创新蓬勃发展且每个声音都被听见的零售环境。”

MRCA 理事会就职之夜是一个重要的活动，在拿督潘正权及其理事团队的领导下，协会的持续

成功和发展奠定基础。

特别感谢我们的主要活动合作伙伴：

MRCA 企业赞助：

1. Maxis Berhad 

2. RHB Bank Berhad

荣誉伙伴 – 白金：

1. The Store Corporation Sdn Bhd 

2. Nu Vending Sdn Bhd 

3. Gintell Sdn Bhd 

荣誉伙伴 – 黄金：

1. UMR Strategic Sdn Bhd 

2. Incite Innovations Sdn Bhd 

3. RHB Trustees Berhad (as Trustee for Sunway REIT) - Sunway Malls 

4. Capitaland Retail Malaysia Sdn Bhd 

5. Quill Automobiles Sdn Bhd 

荣誉伙伴 – 银：

1. Allianz General Insurance Company (Malaysia) Berhad

2. MR Academy International Sdn Bhd

3. Web Bytes Sdn Bhd

4. Secret Recipe Cakes & Café Sdn Bhd

5. Elepoint Solutions Sdn Bhd

6. Woodpeckers Group Sdn Bhd

7. Senheng Electric (KL) Sdn Bhd

8. Ishin Japanese Dining Sdn Bhd

9. Valiram Holdings Sdn Bhd 

10.Focus Point Vision Care Group Sdn Bhd

11.Hernan Corporation Sdn Bhd

12.Metro Eyewear Holdings Sdn Bhd (MOG)

13.Mayfair Wellness Sdn Bhd

14.Top Glove Sdn Bhd

15.Bank Islam

16.HELP University

17.Bandar Utama City Centre Sdn Bhd

18.RHB Bank Berhad

礼品赞助：

1. Monarch Aesthetic Sdn Bhd 

2. Poh Kong Holdings Berhad

3. Taurus Brown Sdn Bhd 

4. Valiram Holdings Sdn Bhd 

5. The Famous Amos Chocolate Chip Cookie Corporation (M) Sdn Bhd

关于马来西亚零售连锁协会

马来西亚零售连锁协会(MRCA)成立于1992年,是一个零售连锁运营商和特许经营商协会,致力于

推广马来西亚国内外零售及特许经营市场的发展。现如今,MRCA 已经发展成一个具有影响力的

组织,由500 多家超前的零售连锁及特许运营商组成,包括如 Poh Kong, Bonia, OSIM, Nelson’s 

Franchise, Focus Point, Rotol Food-Chain, Valiram, Benley Music， Maxis Berhad, RHB Bank Berhad, B&G Capital Resources Berhad, Mah Sing Group Bhd, Sunsuria Berhad, Quill Group of Companies, The Store Corporation Berhad, Top Glove Group of Companies等知名品牌。

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Getha Roadshow 2024

GETHA ROADSHOW HIGHLIGHTS THE FUTURE OF SUSTAINABLE MALAYSIAN-MADE BEDDING. GETHA的全国巡回展彰显未来大马制造寝具的永续经营.

9 AUGUST 2024, PETALING JAYA - In its ongoing commitment to sustainability and environmental conservation, Getha Bedding (M) Sdn. Bhd. (Getha) has launched its ‘Getha Roadshow’ at 1 Utama Centre Court, running from 6 to 11 August 2024.

With over five decades of expertise, Getha, derived from the Malay word “Getah,” has established itself as a leader in luxury and eco-friendly bedding through its use of 100% natural latex. As of 2024, Malaysia is a major global producer of natural rubber, contributing approximately 400,000 to 450,000 metric tonnes annually. Getha plays a vital role in this industry by utilising natural latex, thereby supporting the local rubber sector, fostering rural development, and promoting the sustainable management of rubber tree farming.

Mr. Lim Seng Yu, Head of Strategic Partnership at Getha Bedding, said, “Combining comfort with sustainability is integral to our legacy. Since 1969, Getha has been dedicated to creating bedding solutions that are both luxurious and environmentally responsible. For instance, it takes 1,000 rubber trees to manufacture a king-size Getha mattress, showcasing our deep connection to and support for the rubber industry. By using 100% natural latex, we contribute to the sustainable management of rubber tree farming, ensuring the vitality and growth of this essential industry.”

Getha’s commitment to quality and sustainability has fuelled its expansion into over 30 countries, including Australia, South Korea, Thailand, Japan, New Zealand, Saudi Arabia, Spain, and many more. This global presence allows Getha to proudly promote Malaysian craftsmanship and natural rubber products, enhancing the international reputation of Malaysia's sustainable practices.

In celebration of Merdeka, Getha’s Roadshow offers a unique opportunity to experience the brand’s products and heritage. The event highlights Getha’s extensive range of meticulously crafted items, reflecting the exceptional quality and attention to detail synonymous with the brand.

Notably, Getha is exclusively launching a new lineup of mattresses at the roadshow, including ‘Green Valley,’ ‘Golden Gate,’ ‘Boston Dream,’ and ‘Victoria Park.’ Each mattress features innovative attributes such as being vegan, fire-resistant, olive oil-infused, and incorporating viscose fabric for added comfort.

Additionally, the six-day roadshow offers a variety of activities, including caricature drawing, a kids' play area, a colouring corner, a photo booth, and a gashapon machine for lucky draw prizes. Exclusive promotions such as discounts and Pay-with-Purchase (PWP) offers are available, allowing shoppers to explore a wide range of products, from mattresses and pillows to baby items and home accessories.

Getha invites visitors from all walks of life to join the Getha Roadshow at 1 Utama Centre Court (New Wing) from 6 to 11 August 2024. Experience firsthand the luxury and innovation of its new products while enjoying a range of interactive activities and exclusive promotions.

About Getha Bedding (M) Sdn. Bhd.

Started in 1969, Getha is a lifestyle brand, featuring the wonders of 100% natural latex for your first day to every day. Inspired by the native word – getah, the brand name was thoughtfully chosen to represent a brand that is inherently from Malaysia, a tropical country renowned for its high-quality rubber and natural latex products.

GETHA的全国巡回展彰显未来大马制造寝具的永续经营

(八打灵再也9日讯) -  一直不忘初心坚守承诺，实践永续经营与环境保育的Getha Bedding (M) Sdn. Bhd. (下称Getha)已推介其 ‘Getha Roadshow’ 巡回展，并将于2024年8月6日至11日在1 Utama Centre Court（万达广场）中庭盛大引爆。 

Getha一字乃衍生自马来词语“Getah” （树胶），它凭着五十余年累积的专业知识，通过运用100%天然乳胶汁而而奠定本身在豪华环保寝具业界的领导地位。截至2024年为止，马来西亚已成为天然橡胶的全球主要生产商，每年贡献大约400,000至450,000公吨。Getha一直善用天然乳胶汁原料，扮演业界行尊的重要角色，借此支持国内橡胶领域，促进乡区发展以及提倡可持续的橡胶种植园管理。

Getha Bedding 策略伙伴关系部主管Lim Seng Yu先生说道： “将舒适性与永续经营融为一体是我们向来重视及秉持的传统。自1969年起，Getha就已全心全意创制既豪华又对环境负责的寢具方案。例如，它动用多达1,000棵橡胶树来制造一张特大号的Getha床褥，显示我们与橡胶业的深厚渊源与鼎力支持。通过采用100%天然乳胶汁，我们对橡胶树种植的永续管理作出贡献，确保这项重要行业能够维持生生不息的活力与成长势头。”

Getha坚守对品质与永续经营的承诺，驱使它积极扩充业务至澳洲、韩国、 泰国、日本、纽西兰、沙特阿拉伯和西班牙等30余个国家。通过进军全球各地，Getha引以为豪促销马来西亚的精湛手工艺和天然乳胶汁产品，让马来西亚在实践永续经营作业方面的国际信誉更上一层楼。

配合国庆日庆典，Getha的全国巡回展提供一个独特良机，让人们体验该品牌的产品与世代传承的特色。是项活动重点介绍Getha种类繁多、巧夺天工的产品 ，反映出该品牌一直为人津津乐道的优势，即超群出众的素质和一丝不苟的严谨细致。

值得一提的是，Getha将在巡回展期间独家推介一整套全新系列的床褥，包括‘Green Valley,’ ‘Golden Gate,’ ‘Boston Dream,’以及‘Victoria Park.’。此系列的每一张床褥各具创新特性，例如专为纯素主义者设计、具备防火性能、添加橄榄油面料以及融入粘胶纤维以提供额外舒适度等。

此外，为期六天的巡回展也备有琳琅满目的精彩活动，包括卡通绘画、 儿童玩乐区、填色角落、摄影棚以及赠送幸运抽奖礼物的扭蛋机等。其他独家促销节目包括特价折扣及随买即付(PWP)优惠，让消费者尽情选购各类产品，包括床褥、枕头、婴儿用品到家居饰品等，应有尽有。

Getha诚邀各界人士踊跃参与2024年8月6日至11日期间，假1 Utama（万达广场）中庭（新翼）引爆的Getha全国巡回展，亲自抢先体验它刚推介的一系列兼具豪华与革新特色的产品，同时参加各类互动式节目以及享受独家促销优惠。

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#Getha #pillows #Mattress

THE 6TH WORLD TOP GOURMET AWARDS 2024 Press Conference 第六届世界頂級美食獎記者招待會

THE 6TH WORLD TOP GOURMET AWARDS 2024: 第六届世界頂級美食獎記者招待會

MALAYSIA’S CULINARY EXCELLENCE TO BOOST TOURISM AND GETTING READY FOR VISIT MALAYSIA YEAR 2026

(Petaling Jaya, August 8, 2024) — The 6th World Top Gourmet Awards ceremony will take place on October 3, 2024, at the Sunway Resort Hotel. This prestigious event aims to honor the most outstanding culinary brands, restaurants, chefs, entrepreneurs, and food personalities. The highly anticipated occasion seeks to enhance Malaysia's reputation as a top tourist destination while showcasing the richness and diversity of Malaysian cuisine.

The World Gourmet Platform held a press conference today at the Sunway Resort Hotel, attended by over 180 participants, including YBhg. Datin Rafidah Idris, Senior Director of the Domestic and Events Division of Tourism Malaysia, and various representatives from the culinary industry and media.

In her speech, Dr. Peggy Chong, President of World Gourmet stated, “Service quality and innovation are indispensable parts of promoting the culinary and tourism industries. Thus, the World Gourmet Awards will take a step further this year by collaborating with the Malaysian Association of Skill Development Education (MASDEA) to introduce training courses aimed at improving the service and food quality of the local culinary industry.”

YBhg. Datin Rafidah Idris also addressed the audience, stating, “Malaysia continues to see a surge in international tourists this year, with a target of welcoming 27.3 million international visitors and generating RM102.7 billion in tourism revenue.”

Food and beverage services accounted for 14.9% of this tourism revenue from international visitors, totaling RM10.6 billion, making it one of the top three contributors to tourism receipts, just behind shopping and accommodation.

Senior Director Datin Rafidah Idris continued, “The F&B sector holds tremendous potential in enhancing the tourism industry. We will further leverage collaborations with stakeholders in this industry to achieve the goal of attracting 35.6 million foreign tourist arrivals with projected receipts of RM147.1 billion in the forthcoming Visit Malaysia Year 2026.”

In line with Visit Malaysia Year 2026, the World Gourmet Platform will also launch the “Explore Nation” app. This essential travel tool offers a range of features and functions to promote Malaysia’s tourism industry and enhance the travel experience for both domestic and international visitors.

During the press conference, Dr. Peggy Chong also announced the appointment of Chef Bob Adnin, president of the Professional Culinary Association (Malaysia), as the ambassador for the 2024 World Top Gourmet Awards.

Since its inception, the World Top Gourmet Awards have bestowed over 400 awards, with an additional 100 awards expected to be given this year. The awards gala will host over 1,000 guests from both local and international communities.

This year’s event will feature:

Awards Ceremony: Recognizing outstanding achievements in various categories, including top culinary brands, chefs, entrepreneurs, and personalities.

Cultural Performances: Vibrant traditional cultural performances reflecting Malaysia’s rich heritage, complementing the country’s culinary offerings.

Networking: Opportunities to meet, exchange ideas, and share knowledge with renowned chefs, culinary entrepreneurs, industry leaders, food bloggers, culinary experts, and celebrities.

The World Top Gourmet Awards ceremony will take place on Thursday, October 3, 2024, at 5 PM in the Grand Ballroom of the Sunway Resort Hotel.

About the World Gourmet Platform 

Established In 2017, the World Gourmet Awards is a platform aimed at stimulating economic growth by promoting the culinary industry, providing learning, networking, and business opportunities for culinary operators.

The World Top Gourmet Awards is an annual event dedicated to celebrating and recognizing excellence in the culinary and gastronomy sectors. The mission of the awards is to honor culinary industry excellence and innovation, providing a platform for chefs, restaurant entrepreneurs, and food enthusiasts to connect and celebrate culinary culture.

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◾️追踪福喜堂媒體社交平台。追看热门時尚新闻资讯◾️

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MRS ORIENTAL UNIVERSE OFFICIAL CORONATION 2024 大馬東方環球太太加冕典禮

MRS. ORIENTAL UNIVERSE 2024 OFFICIAL CORONATION. 大馬東方環球太太加冕典禮。

Congratulations to Amelia Liew on your coronation as Mrs Oriental Universe 2024. 

She will be representing Malaysia in the Grand Finals of Mrs Universe 2024 to be held in  Korea in October 2024.

Main Organiser : Amelia Productions 

National Director: LUMIERE, Quek Siew Bee Justina 

Official Hotel : Ramada by WYNDHAM

*Mrs Universe International Right Holder Megi Savova 

◾️追踪福喜堂媒體社交平台。追看热门時尚新闻资讯◾️

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AUTOMECHANIKA KUALA LUMPUR 2024

AUTOMECHANIKA KUALA LUMPUR 2024 BEGINS, HIGHLIGHTS SUSTAINABILITY, GREEN TECHNOLOGIES AND LOCAL TALENT DEVELOPMENT 

KUALA LUMPUR, 1 August 2024 – The highly anticipated 13th edition of Automechanika Kuala Lumpur has officially begun and is set to make waves in the automotive industry from August 1 to August 3, 2024 at the Kuala Lumpur Convention Centre. Officiated by the Senior Director of Industry Development Division at the Ministry of Investment, Trade and Industry, Faizal Mohd Yusof, this year’s exhibition is perfectly aligned with Malaysia’s national goals as it aims to attract foreign direct investments (FDIs), promote energy-efficient and high-tech vehicles, and strengthen the local supply chain while supporting the New Industrial Master Plan (NIMP) 2030. The event also highlights sustainability, green technologies, and the development of local talent.

Automechanika Kuala Lumpur 2024 will be a hub for global industry players to explore the latest automotive mobility solutions. These include electrification, digitalization, automotive manufacturing and automation, supply chain and logistics, sustainability, and innovative aftermarket products and services. It’s an excellent opportunity for sourcing, networking, knowledge-sharing, training, and forging strategic partnerships to move the industry forward.

This year, 310 exhibitors from 19 countries and regions showcase their products and services, attracting professional visitors from over 45 countries. Participants came from Australia, Cambodia, Canada, France, Indonesia, Italy, Japan, the Philippines, Saudi Arabia, Singapore, the UAE, and Vietnam. The influx of electric vehicle (EV) brands in Malaysia is set to speed up the transformation of the local automotive supply chain, making Malaysia a top choice for FDI from global automakers.

Faizal remarked, “The nation anxiously awaits our homegrown EVs from Perodua and Proton. To achieve our goal of having xEVs—comprising passenger and commercial vehicles as well as EV motorcycles—make up 80% of the total industry volume by 2050, it is crucial that we bring EV to the masses by having affordable EVs in the market.”

“The influx of EV brands into the Malaysian market is a testament to our commitment in shaping a cleaner, greener future. This transition is not only beneficial for our environment but also positions Malaysia as an attractive destination for global automakers and investors,” he added.

One of the event’s highlights will be the Automotive Mobility Solutions Conference & Zone, showcasing the latest trends in electrification, digitalization, AI adoption, automotive manufacturing and automation, logistics and supply chain enhancement, sustainability, and ESG (Environmental, Social, and Governance). Supported by the Malaysian Investment Development Authority (MIDA), the conference will feature over 30 industry leaders, including Bosch Rexroth, Forwardlog, Henkel, Malaysia Automotive Robotics and IoT Institute (MARii), Malaysia Digital Economy Corporation (MDEC), Malaysia Zero Emission Vehicle Association (MyZEVA), Siemens, Selangor Human Resource Development Centre (SHRDC), Swift, Universiti Teknologi Malaysia, Vinfast, Volkswagen, and Volvo Trucks.

Innovation will be a key theme at the exhibition, with MDEC presenting its first-ever pavilion dedicated to Automotive Tech, highlighting cutting-edge automotive technologies and fostering innovation. The Selangor And Federal Territory Engineering And Motor Parts Traders Association (EMPTA) will organize a pavilion showcasing the latest automotive original equipment (OE) and aftermarket products and services. Malaysian Institute of Road Safety Research (MIROS) and CyberSecurity Malaysia will also spotlight advancements in vehicle safety and environmental standards.

To boost talent development and skills enhancement, the exhibition will include a Collision Repair Training Workshop. This workshop, in collaboration with renowned institutions and industry experts, will cover the basics and technical specifications of EV subsystems, diagnostics, repair, and sustainable body and painting practices.

“Malaysia is a destination to watch in terms of how it sets out to transform into a regional powerhouse for new energy vehicles and a pioneer of mobility solutions. Our vastly established network and resources can support this progress and growth. This year’s show marks a significant milestone, shifting from a biennial event to yearly in order to help industry players connect more regularly and keep up-to-date with global trends,” said Fiona Chew, general manager of Messe Frankfurt (HK) Limited, the organizer of Automechanika.

Automechanika Kuala Lumpur 2024 is poised to play a significant role in Malaysia's automotive industry by attracting FDI, promoting industry growth, supporting sustainability initiatives, and fostering talent development. The Kuala Lumpur Convention Centre will host this landmark event, providing a crucial platform for industry professionals to connect, network, and explore collaborations.

For more information about Automechanika Kuala Lumpur 2024, please visit www.automechanika-kl.com.

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About Automechanika Kuala Lumpur

Automechanika Kuala Lumpur is one of Southeast Asia’s premier automotive trade fairs, bringing together key industry players from around the globe to showcase the latest advancements in automotive technology, manufacturing, and services. Held biennially at the Kuala Lumpur Convention Centre, the event features a wide range of exhibits, including energy-efficient vehicles, high-tech automotive innovations, and cutting-edge aftermarket products. Automechanika Kuala Lumpur serves as a vital platform for networking, knowledge exchange, and fostering strategic partnerships, aiming to drive the automotive industry forward and support Malaysia's national policies for sustainable growth and technological advancement. For more information, visit www.automechanika-kl.com.

About Messe Frankfurt (HK) Ltd.

Messe Frankfurt (HK) Ltd. is a subsidiary of Messe Frankfurt GmbH, one of the world's leading trade fair organizers. Established in Hong Kong, Messe Frankfurt (HK) Ltd. is dedicated to creating innovative and effective platforms for industries to connect, collaborate, and grow across the Asia-Pacific region. With a portfolio that spans a diverse range of sectors, including automotive, textiles, lighting, and environmental technology, the company is committed to delivering high-quality events that drive business success and industry development. Leveraging its global network and extensive industry expertise, Messe Frankfurt (HK) Ltd. consistently facilitates impactful business opportunities and thought leadership in the dynamic markets it serves. 

AUTOMECHANIKA KUALA LUMPUR 2024掀开帷幕，强调永续性、绿色科技及栽培本地人才。

(吉隆坡1日讯) – 万众瞩目的第13届Automechanika Kuala Lumpur展览会已正式开幕，将从2024年8月1日至3日在吉隆坡会展中心引爆，预料将在本地的汽车业界掀起热潮。今年的展览会盛邀投资、贸易与产业部属下工业发展分部高级总监Faizal Mohd Yusof亲临主持开幕仪式，并完全符合马来西亚的全国目标，即吸引外来直接投资(FDIs)、提倡使用节能的高科技车辆，以及巩固国内供应链，同时支持2030年新工业大蓝图(NIMP)。是项活动也强调永续性、绿色科技以及本地人才的栽培。

Automechanika Kuala Lumpur 2024将成为本行业全球业者的枢纽，以探索最新的汽车与移动出行解决方案。这包括电动化、数码化、汽车制造与自动化、供应链与物流、永续性以及革新的后市场产品和服务。业者可善用这个绝佳良机，以寻求货源、广结人脉、分享知识、培训以及促进策略伙伴关系的建立，驱动本行业向前迈进。

今年共有310家来自18个国家与区域的参展商展示他们的产品和服务，吸引来自超过45个国家的专业访客。参加者分别来自澳洲、柬埔寨、加拿大、法国、印尼、意大利、日本、菲律宾、沙特阿拉伯、新加坡、阿拉伯联合酋长国以及越南。电动车辆(EV)品牌大量涌入马来西亚，预料将加速本地汽车业供应链的转型，令马来西亚成为全球汽车制造商吸引外来直接投资的首选。

Faizal透露：“国人正在热切期待Perodua和Proton品牌推出本土制造的电动车辆。我们的当务之急是在市场上推出令人容易负担的电动车辆，让它能够深入民间。唯有这样，我们才能实现拥有 xEVs的目标—包括乘用车、商用车以及电动摩托车—让它们最迟在2050年占据本行业总销量的80%。”

“众多电动汽车品牌打进马来西亚市场。证明了我国不遗余力塑造一个更干净、更绿色的未来。这项转变不仅对我们的环境有益，也将马来西亚定位为对全球汽车制造商和投资者有吸引力的目的地。”他补充道。

是项活动的其中一个高潮节目是汽车移动出行解决方案大会与地带，它展示的是电动化、数码化、AI的采纳、汽车制造与自动化、物流及供应链的强化、永续性以及ESC(环境、社会与管治)的最新趋势。 在马来西亚投资发展局(MIDA)的支持下，该大会共获得30多家引领本行业的巨擘参与，包括Bosch Rexroth、Forwardlog、Henkel、Malaysia Automotive Robotics和IoT Institute (MARii)、马来西亚数码经济机构(MDEC)、马来西亚零排放车辆协会(MyZEVA)、 Siemens、雪兰莪人力资源发展中心 (SHRDC)、Swift、马来西亚工艺大学、Vinfast、Volkswagen以及Volvo Trucks。

是项展览会的关键主题是革新，其中MDEC史无前例开设一个专属于电动车辆科技的展览厅，重点呈现先进的自动车辆技术以及促进革新。雪兰莪与联邦直辖区工程与汽车零件经销商协会(EMPTA)则开设另一个展览厅，以展示最新的汽车原厂零件(OE)以及后市场的产品与服务。马来西亚道路安全研究院(MIROS)以及CyberSecurity Malaysia也将重点强调汽车在安全性与环保标准方面的进步。

为了提升人才栽培与技术强化，该展览会也将开办一项碰撞维修培训工作营。这项工作营是由著名学院与业界专家合力协办，所涵盖的课题包括电动车辆子系统的基础与技术规格、诊断、维修以及可持续的车身与喷气实践作业。

“马来西亚是一个值得关注的目的地，它日后预料将转型成本区域势力强大的新能源交通工具大本营，并充当移动出行解决方案的先锋。我们广泛而成熟的网络和资源有能力支援这方面的进步与增长。今年的展览会标志着一个意义重大的里程碑，它也从两年一次改为每年一次，以便帮助本行业商家更定时联系，并配合全球大趋势与时并进。” Automechanika主办方Messe Frankfurt (HK) Limited总经理Fiona Chew说道。

Automechanika Kuala Lumpur 2024预料将通过吸引外来直接投资、促进产业增长、支持永续性倡议以及助长人才栽培，以便在马来西亚的汽车工业领域扮演显著角色。吉隆坡会展中心将成为此项标志性活动的主场，提供一个重要的平台让业界内的专业人士互相联系、交流以及探索合作的可能性。

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